2013 Introduction to Marketing. Prerequisite: sophomore standing. This course for non-Business majors explores real-world business marketing trends, principles, terminologies and issues. Not open to Business majors and may not count toward degree requirements for the BBA degree. (F, Sp)
3013 Principles of Marketing. Prerequisite: Economics 1113, 1123, Accounting 2113, 2123, junior standing. Focuses on the relationship between the firm and its customers and the other members of the channel of distribution. Introduces students to: the marketing function of an organization; the environmental factors influencing marketing decisions; the discovery of market opportunities; the development of marketing strategy; and the development of marketing programs. (F, Sp, Su)
3023 Marketing Analysis. Prerequisite: 3013, Business Communication 2813, Management Information Systems 2113; or concurrent enrollment, and Economics 2843. A study of basic mathematical, statistical, accounting and financial analysis techniques and tools related to marketing. The methodology and planning of marketing research studies and methods for the analysis, interpretation and presentation of research data. (F, Sp)
3053 Marketing Research. Prerequisite: Student must be approved for degree candidacy in the Price College of Business, 3013 or concurrent enrollment. This course provides students with an understanding or the role of marketing research in organizations and how marketing research is implemented. Students will learn the value of primary and secondary data, become familiar with methods for data collection and analysis, and understand how research errors can be reduced or avoided. The course is designed to further students’ professional development by enhancing their ability to work in teams and effectively communicate facts and opinions to solve business problems. This course assumes an understanding of basic statistics and spreadsheets. (F, Sp)
3223 Logistics Management (Crosslisted with Supply Chain Management 3223). Prerequisite: Student must be approved for degree candidacy by Price College, 3013 or concurrent enrollment. The physical supply and distribution function in business management, including channel selection, transportation, facility location and materials management; concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system. (F, Sp)
3313 Electronic Marketing. Prerequisite: Student must be approved for degree candidacy by Price College, 3013. Addresses how businesses use the internet and other computer technologies as marketing tools. The emphasis is on understanding the unique opportunities and challenges associated with electronic marketing in order to better implement a firm’s overall marketing strategy. (Irreg.)
3323 Purchasing and Buyer Behavior (Crosslisted with Supply Chain Management 3323). Prerequisite: 3013 and declared Marketing major or Supply Chain Management major. Consumer and organizational buying processes are examined. Individual and organizational decision-making frameworks, information technology, and the external environment are studied in the context of forming marketing strategies and tactics. Topics include make or buy decision making; supplier development and outsourcing; supplier evaluation, selection, and management; buyer-seller relationships; purchasing capital goods and services; international and electronic commerce; information processing; social and economic influences; preference formation and change; and image creation and positioning. (F, Sp)
3333 Special Topics in Consumer and Industrial Buyer Behavior. Prerequisite: 3013, 3023. May not be repeated. Special topics in marketing. Content will vary and may be of an applied nature.
3343 Retailing Management. Prerequisite: Student must be approved for degree candidacy by Price College, 3013. An analytical approach to the management of retail institutions. Addresses strategic and operating level decision making related to delivery of products and services to consumers, focusing on each of the four dimensions of the marketing mix. Includes modules on electronic commerce and ethical responsibility. (F, Sp)
3413 New Product Development (Crosslisted with Entrepreneurship 3413). Prerequisite: Student must be approved for degree candidacy by Price College; 3013, 3053 or Entrepreneurship 3113; Management 3013. Focuses on the development of ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the market, customer and competitor situation. The development of these ideas leads to a feasibility analysis. Examines the development of a sales and distribution structure (including franchising, distributorship, and licensing and alliances), understanding segmentation, targeting, and niching. (F, Sp)
3960 Honors Reading. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted honors candidate to study materials not usually presented in regular courses. (F, Sp, Su)
3980 Honors Research. 1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted honors candidate to work at a special project in the student's field. (F, Sp, Su)
4123 Negotiation and Selling. Prerequisite: Student must be approved for degree candidacy by Price College, all 3000-level Business core courses, 3053. Addresses the field sales effort of the firm with emphasis on tactical analysis. It examines professional selling as the negotiation process that provides the link between firm and customer with a focus on both the oral and written communication involved. The thrust of the course is application and the view is first line and tactical. (F, Sp)
4133 Special Topics in Selling and Sales Management. Prerequisite: 3013, 3023. May not be repeated. Special topics in marketing. Content will vary and may be of an applied nature. (Irreg.)
4153 Integrated Marketing Communications. Prerequisite: Student must be approved for degree candidacy by Price College, all 3000-level Business core courses, and 3053. Examines the promotional element of the marketing mix. It focuses on the management of promotional programs with emphasis on the interaction and coordination of advertising, professional selling, and sales promotions. The course will provide a mix of academic strategies, marketing tools, and hands-on promotional planning. (F, Sp)
4303 International Advertising (Crosslisted with Journalism and Mass Communication 4303). Prerequisite: 3013. May be repeated once with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. (Irreg.)
4333 Marketing Strategy and Policy. Prerequisite: Student must be approved for degree candidacy by Price college, all 3000-level Business core courses, 3053. Should be taken in the student’s last semester. Major topics addresses are strategic marketing, product management, pricing management and marketing ethics. (F, Sp, Su)
4343 Special Topics in Marketing Strategy and Policy. Prerequisite: 3013, 3023, 3323, 4153. May not be repeated. Special topics in marketing. Content will vary and may be of applied nature.
4523 International Marketing. Prerequisite:Student must be approved for degree candidacy by Price College, all 3000-level Business core courses. Study of marketing concepts and their international marketing implications, dealing with international market structure, framework for multinational marketing, strategic guidelines for global marketing strategies, pricing, promotion, product and distribution strategies for international markets. Special assignments include case studies, country analysis, article reviews and a term paper on topic of special interest related to international marketing. (F)
4800 Current Issues in Marketing. 1 to 3 hours. Prerequisite: permission of department and instructor. May not be repeated. An advanced seminar dealing with contemporary issues in marketing. Content will vary with the instructor. May not be repeated.
4900 Marketing Reading. 1 to 3 hours. Prerequisite: advanced standing and permission. May be repeated; maximum credit six hours. Provides an opportunity for the student to study materials not usually presented in regular courses. (F, Sp, Su)
G5402 Marketing Management. Prerequisite: graduate standing. Covers marketing concepts of use to MBAs. Topics include the use of management information systems, pricing, product offerings, promotion, distribution and consumer behavior, as well as marketing segmentation and strategic marketing. (F, Sp)
G5412 Marketing Research. Prerequisite: 5402 and graduate standing in the Price College. Provides students with the pragmatic, managerial insights into the market research process and techniques from the both the “practitioner” and “user” perspectives. (F)
G5422 Brand/Product Management. Prerequisites: 5402 and graduate standing in Price College. Brands are often among the organization’s most valuable assets. Strongly held brand beliefs are often very stable and difficult for competitors to emulate. The key questions addressed by this class include 1) brand equity and how it is built, 2) brand equity measurement, 3) organizational growth through brand equity strategies. (F)
G5432 Sales & Brand Management. Prerequisite: 5402 and Graduate standing in Price College. Advanced study of sales and brand management. Sales management subjects covered include: sales force management, building gross and net dollar volume, market coverage and penetration, effective selling skills, client relationships, effective negotiation skills. Brand management topics include: strategic and analytical planning, commercial and retail sectors, product and service introductions, building brand equity and value, mass and new media advertising, building market share and net profits. (Su)
G5960 Readings in Selected Fields of Marketing. 1 to 4 hours. Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Guided reading in selected fields of marketing; conferences with staff. Scope of reading and credit to be arranged on entry into course. The only passing grade given in this course is the neutral grade of S. (F, Sp, Su)
G5973 Seminar. Prerequisite: graduate standing and permission. May be repeated with change of subject matter; maximum credit nine hours. Exact subject matter will be announced each time the course is offered. Subject matter includes: (1) Behavior Research, (2) Marketing Models. In case a student's undergraduate work included such a large number of courses as to make the seminar redundant, the student may be permitted to substitute another graduate course. (Sp)
G6243 Applied Univariate Statistics (Crosslisted with Business Administration 6243). Prerequisite: Ph.D. standing or permission of instructor; permission (Director, Price College of Business Graduate Programs). Probability, algebra of expectations, random sampling, sampling distributions, point and interval estimation, tests of hypotheses, parametric and nonparametric, sampling methods, survey design, general linear model, computer applications, statistical analysis system. (F)
G6253 Applied Multivariate Statistics (Crosslisted with Business Administration 6253). Prerequisite: 6243 or permission of instructor; permission (Director, Price College of Business Graduate Programs). Multivariate data analysis with computer applicationsÅintroduction, survey, and computer applicationsÅfactor analysis, multidimensional scaling, cluster analysis, regression, analysis of variance, canonical analysis, discrimination analysis. (Sp)
G6273 Seminar in Organizational Behavior (Crosslisted with Management 6273). Prerequisite: graduate standing and admission to the PhD program in the Price College of Business. Addresses personal and interpersonal issues in marketing and management. Application of social science theory to explain the behavior of organization members. (Irreg.)
G6283 Marketing Theory and Thought. Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Reviews the major theoretical perspectives in marketing. Particular emphasis is placed on understanding and appreciating the historical development of marketing theory and thought. (F, Sp)
G6293 Strategic Marketing and Management (Crosslisted with Management 6293). Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Reviews the major theories, concepts and frames of reference regarding strategic marketing and management. (Irreg.)
G6393 Current Issues in Marketing. Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Addresses leading theoretical and research issues that are currently prominent in the marketing discipline. The specific content will be structured according to the particular interests and expertise of the marketing professor teaching the course.
G6513 Global Business and the Environment (Crosslisted with Management 6513). Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Examines the complex relationship between an organization and the multiple markets it operates in globally. Includes organizational structure, adaptation of business functions to effectively compete in global markets, assessing opportunities in overseas markets, and assessing the performance of organizations in global markets. (F)
G6773 Marketing Models. Prerequisite: graduate standing and admission to the Price College Ph.D. program. Advanced doctoral seminar in quantitative research in marketing. Selected topics from theoretical and empirical research streams in marketing, econometrics, and industrial organization will be covered. Students will develop an appreciation for what it takes to build and analyze a quantitative model as well as an understanding of the contribution such modeling has made to marketing thought. (Irreg.)
G6960 Directed Readings in Marketing. 1 to 4 hours. Prerequisite: graduate standing; permission of instructor, permission (Director, Price College of Business Graduate Programs). May be repeated as needed by Ph.D. students. Special reading programs are designed to enable graduate students (1) to extend their study to fields of marketing that are not covered in other courses and/or (2) to provide an opportunity for more extensive or intensive study of subjects covered in other courses. (F, Sp, Su)
G6980 Research for Doctor's Dissertation. (F, Sp, Su)
Updated: November 5, 2009