Gaylord College of Journalism and Mass Communication

Gaylord Hall
395 W. Lindsey, Rm 3000
Phone: (405) 325-2721
FAX: (405) 325-7565
Undergraduate advising: (405) 325-5684
Graduate advising: (405) 325-2722
Internet: www.ou.edu/gaylord
TV4OU: http://tv4ou.ou.edu
The WIRE: http://wire.ou.edu

Gaylord Hall

general information

Administrative Officers

Ed Kelley, Dean
David Craig, Associate Dean for Academic Affairs
Yvette Walker, Assistant Dean of Student Affairs
Katerina Tsetsura, Director of Graduate Studies

Faculty Roster

Professors Beard, Boettcher, Carstarphen, Chester, Craig, Foote, Gade, Hodgson, Johnson, Kerr, Kim, Leshner, Schmeltzer, Associate Professors Beliveau, Bergersen, Steyn, Tsetsura, Yoon; Assistant Professors Barnes, Evans, J. Jones, Loke, Moore, Wilderman, Willet; Instructors Fischer, Franklin, Odom, Pritchard, Gibbs Robinson, Tarpenning, Yount.

ADVERTISING 

Debbie Yount, Sequence Head
Professors Beard; Associate Professor Yoon; Assistant Professor Willet; Instructor Tarpenning.

CREATIVE MEDIA PRODUCTION 

Ralph Beliveau, Sequence Head 
Professors Foote, Hodgson; Associate Professors Beliveau, Bergersen; Instructors Fischer, Franklin. 

JOURNALISM 

Elanie Steyn, Sequence Head 
Professors Boettcher, Craig, Gade, Johnson, Kerr, Leshner, Schmeltzer; Associate Professor Steyn; Assistant Professors J. Jones, Loke, Wilderman; Instructor Gibbs Robinson. 

PROFESSIONAL WRITING 

Professors Chester, Odom; Assistant Professors Barnes, Evans. 

PUBLIC RELATIONS 

Professor Carstarphen, Kim; Associate Professor Tsetsura; Assistant Professor Jenson More; Instructor Pritchard 

Student Services/Advising Staff 

Monica Rasekh, Adviser for Advertising & Professional Writing Majors;
Josh Kahoe, Adviser for Creative Media Production, Journalism
Kathy Sawyer, Director of Student Servcies, Advisor for Public Relations
Larry Laneer – Graduate Programs Adviser
Dorion Billups – Coordinator, Community Inclusivity

Administrative Staff 

Michael Acker, Software Specialist
David Candy, Broadcast Engineer
Bob Dickey, TV News & Program Director 
Rachel Eikenbary, Assistant to Dean Kelley
Kevin Hahn – Cage Manager
MaryAnn Martin, Director of Communications
Jason McPhaul, Assistant Financial Director
Barry Orr – Sportscaster mentor
Lee Reynolds, Director of Development
Jill Shumway, Assistant to Dean Craig and Dean Walker
Heather Todd, Director of Finance 
Buddy Wiedemann, IT Director 

Degrees Offered

  • Bachelor of Arts in Journalism 
  • Bachelor of Arts in Journalism/Master of Arts
  • Master of Arts 
  • Master of Professional Writing 
  • Graduate Certificate in Media Management
  • Graduate Certificate in Strategic Planning
  • Doctor of Philosophy 

DISTINCTION AND SPECIAL DISTINCTION DEGREES 

Undergraduate students who complete a Bachelor of Arts in Journalism may be graduated with Distinction if they have completed a minimum of 60 hours at the University of Oklahoma and achieve the required grade point averages. The degree with Distinction will be conferred on students who achieve at least a 3.60 grade point average overall and on the required OU resident work. The degree with Special Distinction requires a minimum 3.80 grade point average overall and on the required OU resident work. The final semester’s grades will be included in the grade point average that determines the Distinction or Special Distinction degree.

General Information


History and Purpose

A School of Journalism was first established at the University of Oklahoma in 1913. During the early years, the thrust of the program was to prepare young people for reporting and editing careers in newspapers and magazines. By 1921, the curriculum had expanded to include courses in advertising and newspaper management that were at the forefront of journalism education in the country. The course offerings of the school continued to grow to include radio news in the 1930s. By the late 1950s, courses in professional writing, public relations, and television news had been added. 

The School of Journalism was renamed the H.H. Herbert School of Journalism and Mass Communication in 1961. Herbert, the school’s second director, led the school from 1917 to 1945. Under his leadership, the standards of the school were raised, and by 1921 the school became one of only 11 institutions in the United States to meet the requirements for admission to the Association of American Schools and Departments of Journalism. High standards continue with the college’s accreditation by the Accrediting Council on Education in Journalism and Mass Communication. Only about a quarter of the journalism programs in the U.S. meet the ACEJMC’s accreditation standards. In May 2000, the H.H. Herbert School of Journalism and Mass Communication became the Gaylord College of Journalism and Mass Communication.

General Information 

The Gaylord College of Journalism and Mass Communication is housed in Gaylord Hall located on the South Oval. The 62,000-square-foot building opened in fall 2004 (Phase I) and includes a fully digital television production studio; a news ticker facing the South Oval; a completely wireless network; an open multimedia lab; a spacious library; three computer classrooms; a video conferencing classroom and a dozen video editing suites. Gaylord Hall (Phase II) opened 2009 and adds an additional 46,000 square feet. 

The college’s goal is to provide students with the most effective training and preparation possible for careers in every facet of the mass communication industry. This education includes conceptual courses in journalism history, ethics, public opinion, communication law, public relations and advertising; various delivery systems, including print, broadcast, and online; and craft courses in gathering writing, editing, and processing information. 

The college holds memberships in The Association of Schools of Journalism and Mass Communication (ASJMC), and the Broadcast Education Association. The college is also the headquarters for the Oklahoma Scholastic Media, which is the oldest continuing secondary school press organization in the world.

programs for academic excellence

Programs for Academic Excellence 


PRODUCTION FACILITIES 

The Gaylord College has developed a facility that offers students the opportunity to produce high quality video and television programs. This includes studio cameras and controls; digital audio; single camera video production; field audio production; studio and field lighting non-fiction and documentary production; and fictional and experimental video production. Several post-production platforms are available, suited to different levels of production. 

THE EDITH KINNEY GAYLORD LIBRARY 

The Edith Kinney Gaylord Library is located in Gaylord Hall, Room 2500. The library is one of only a handful of journalism and mass communication libraries in the United States, and one of the few privately endowed by a department, school, or college of journalism. 

Thus, the library operates separately from the OU Libraries but is known and utilized by many administrators, faculty, staff and students outside of the Gaylord College of Journalism and Mass Communication. Officially a non-lending/non-circulating library, it contains materials pertaining to all programs within the Gaylord College of Journalism and Mass Communication. These include books, videos, popular and pro/trade magazines, journals, major U.S. newspapers, and miscellaneous Oklahoma newspapers. The reference area has materials ranging from Nielsen and Arbitron market reports to Film Review Index. A separate area contains most of the theses and many of the special projects written by graduate students within the college. There are also various special collections, which include histories of journalism and mass communication, as well as former professors’ personal papers. In addition to print materials, a media library is in the planning stages and will house present and new collections of non-print materials, including CD-ROMs, videos, DVDs and motion picture films. The library also boasts a large collection of Oklahoma newspaper microfilm, many of which are complete runs. 

STUDENT SERVICES CENTER 

The Student Services Center is located in 2533 Gaylord Hall. The office staff is knowledgeable about undergraduate degree programs offered by the college. Academic counselors also assist students with transcript evaluation, enrollment and graduation requirements, as well as any problems of an academic nature. Students may seek internship/career assistance in the Student Services Center. 

OU Nightly 

OU Nightly is a live, student-run newscast produced by the college. The newscast is the collective effort of students in the television news and news practicum courses offered through the college, with additional input from other journalism students and the OU School of Meteorology. An industry standard style newscast, OU Nightly airs live on Cox Cable channel 4 in Norman in a pre-prime time slot Monday through Friday during both the fall and spring semesters. Prime-time news cut-ins are also produced by Gaylord College students. 

THE WIRE 

The WIRE is a student managed web radio station providing music, news, and entertainment programming for OU students as well as the Norman community. The WIRE is also carried on OU Nightly’s SAP channel on Cox Cable channel 4 as sound-only content. A rebroadcast of the OU Nightly newscast is available to Oklahoma City and Tulsa area residents through Cox Cable. 

Students may also seek volunteer or paid positions and earn academic credit with OU Nightly and The WIRE, as well as with The Oklahoma Daily newspaper, the Sooner yearbook, or with KGOU radio.

MULTIMEDIA LAB 

The Gaylord College of Journalism and Mass Communication computer labs are open to all students enrolled in JMC courses approximately 85 hours each week. The latest Macintosh computers feature a wide array of software applications including Microsoft Office, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Fireworks and Acrobat Professional), Apple Final Cut Studio, AVID Media Composer, SPSS, Final Draft, Roxio Toast, the iLife Suite (iTunes, iPhoto, iMovie, iWeb, iDvd) and more. Broadcast students also have access to powerful video editing stations running the Final Cut Studio. Lab hours are extended during the peak of the semester.

WORK EXPERIENCES

Students are encouraged to supplement traditional classroom experience with on-the-job training, which will often increase the chances of gaining a professional position after graduation. Students may enroll in a practicum to receive credit while working at one of several on-campus media operations. In addition, several journalism and mass communication courses provide experience through coordination with The Oklahoma Daily campus newspaper and Sooner Yearbook.

Television and Radio 

Broadcasting and electronic media students have the opportunity to work for the student-produced television station, TV4OU, producing shows such as the award-winning OU Nightly newscast; sports magazine show, OUr Sports Pad; morning show, Wake Up! Oklahoma; or the music magazine, The Set. In addition, students work on major independent projects such as films, documentaries, and commercial productions. 

Students wishing to work in radio can get hands on experience at two on-campus stations, student-run The Wire and KGOU, the local NPR station. Students may also work with the athletic department’s high-definition production unit, SoonerVision or with guest programs such as ESPN-U. 

Advertising and Public Relations 

In the summer of 2009, eighteen intrepid Strategic Communications students devoted their entire vacation to learn the workings of an advertising / public relations agency. They bonded over the necessary details of operating an agency that was to be both entrepreneurial and pedagogical. They created such a firm foundation that today Lindsey + Asp is an operational stratcomm laboratory, working with real clients in a real world atmosphere that rivals any professional agency.  Lindsey + Asp is a true experiential learning opportunity for not only strategic communications students, but for those in professional writing and broadcast and electronic media as well. The application process for prospective agency staff is rigorous in order to ensure that the quality of Lindsey + Asp work and the agency's reputation with clients is maintained.

Online opportunities can be found throughout many of the work experiences listed above. Students may produce online content for The Oklahoma Daily, SoonerVision, TV4OU, The Wire, or the advertising/public relations agency. 

Internships 

The college’s close location to the professional job market in Oklahoma City provides students with outstanding opportunities for part-time employment with professional communication organizations and departments. Internships outside of the state are encouraged as well. 

Juniors and seniors may also participate in the college’s internship for credit program, in which students may gain experience and degree credit in paid or unpaid positions. Students must have at least 75 hours earned and a 3.00 retention grade point average to apply for an internship for credit. Internship application forms are available in the Student Services Center as well as on the college’s website. Students who wish to receive credit for internship experience must obtain permission from the college no later than the end of the first week of the internship. Internship opportunities are posted on the college’s Web site and in the Student Services Center. Students may also arrange their own internships. Students also have the option of gaining general elective credit for internship through OU Career Services once JMC credits have been maxed out.

Gaylord Extra 

The Gaylord Extra is the college’s primary method of communicating information and important deadlines to journalism and mass communication majors. The Gaylord Extra includes information on drop and add deadlines, withdrawal deadlines, advising schedules, graduation, degree checks, scholarship application deadlines, internships, workshops, college-sponsored job fairs, and other college-related announcements. Students enrolled in the Gaylord College of Journalism and Mass Communication will receive the Gaylord Extra in their OU e-mail account every week. The Gaylord Extra is also posted on the college’s website. Event-related announcements are also posted throughout the building, on the College’s Web site, Facebook page and sent via special event e-mails.

STUDENT ORGANIZATIONS 

Several organizations are invaluable in developing ties that carry into professional life. These student organizations include: 

  • AdClub, the advertising society for students interested in advertising media, agencies and strat comm; 
  • Society of Professional Journalists (SPJ), for students aspiring to news careers; 
  • Public Relations Student Society of America (PRSSA), for students interested in public relations as a career; 
  • Oklahoma University College Broadcasters (OUCB), for students in broadcasting and electronic media; 
  • National Association of Black Journalists (NABJ), an organization for African-American students who aspire to careers in mass communication; 
  • Kappa Tau Alpha (KTA), an honorary scholastic organization for journalism and mass communication students; 
  • Native American Journalists Association (NAJA); 
  • National Association of Hispanic Journalists (NAHS); 
  • WIRE Programmers Group; 
  • Oklahoma Daily
  • Professional Writing Students Group; 
  • Graduate Student Interest Group; and 
  • Asian American Journalist Association Interest Group

SCHOLARSHIPS

Each year, the Gaylord College awards approximately $250,000 in scholarships, with nearly $30,000 reserved for incoming freshmen who demonstrate academic and journalistic promise.  Recipients of freshman level scholarships have special curricular opportunities to enhance their academic experiences.  Transfer students are eligible for all upper-class level scholarships.  Freshmen students use the OU common scholarship application, so no additional application is necessary.  Upperclassmen scholarship applications are available on the college's website under "Student Resources". The upperclassmen scholarship applications are generally available online by November 15, annually.

undergraduate study

Undergraduate Study

The Gaylord College of Journalism and Mass Communication offers professionally-oriented undergraduate degree programs in the following fields: Strategic Communication (advertising and public relations); News Media (journalism); and Media Arts (Broadcast and Electronic Media, and Professional Writing). 

Admission 

Students who have earned at least 24 semester credit hours with a 2.75 retention grade point average are eligible for admission to the college as pre-journalism majors only. With the exception of the college’s practicum course, JMC 3011, pre-journalism majors may not enroll in any upper-division journalism and mass communication courses until the following college entrance requirements have been met: 

  • completion of JMC 1013 with a grade of C or better; 
  • completion of an additional 24 hours of general education coursework; 
  • a successful score on both College entrance exams; the Language Skills Test (LST), which includes portions on grammar, punctuation and spelling; the Academic Integrity Test (AIT), which covers information from the Academic Misconduct Code as printed in the University of Oklahoma Student Code booklet; 
  • a combined retention grade point average of 2.75 on all work attempted, as well as a 2.75 GPA on all OU coursework (transfer students from other institutions will not be held for the OU GPA requirement); and 
  • filing a Gaylord College Admission Form in the Student Services Center in Gaylord Hall. 

Once fully admitted to the program, students will be cleared to enroll in JMC 2033 (Writing for Mass Media), the college’s gateway course. Transfer students who have already completed the equivalent of JMC 2033 at another institution will be cleared to enroll in the beginning upper division JMC courses in their major upon successful completion of the LST. 

It is important to note that once fully admitted to the college, it will take a minimum of four full semesters (excluding summers and intersessions) to complete any of the journalism and mass communication programs. 

After full admission to the college, students must maintain a 2.50 OU retention GPA and a 2.50 combined retention GPA Students who fail to maintain the minimum GPA requirements will be placed on academic contract. Students have one semester to raise their GPA to the required minimum. Students who fail to raise their GPA will be stopped out of the Gaylord College and asked to change majors. Students stopped out of the Gaylord College must reapply to the program under the same procedures outlined under Admission. Students may apply for readmission only once. 

The college’s degree programs are accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). The college endorses the philosophy of the council that a broad foundation of knowledge and experience will enhance the professional lives of its graduates. In support of that liberal arts philosophy, the curriculum directs students to divide their studies among the arts, sciences, business and related fields so that 50 hours of their degree work are done in the college and at least 80 hours are taken outside the college. Such a ratio gives students the opportunity to develop specialties in mass communication skills while acquiring the recommended broad liberal arts base. 

LANGUAGE SKILLS TEST (LST)/ACADEMIC INTEGRITY TEST (AIT)   

The Language Skills Test is the entrance examination to the Gaylord College. The LST must be completed prior to enrollment in JMC 2033 (Writing for Mass Media), a course that is required of all journalism and mass communication majors. 

The LST is administered in the Student Services Center (2533 Gaylord Hall) Monday through Friday from 8:30 a.m. to 3:00 p.m. No appointment is necessary. Test results are available immediately. 

The LST includes 80 questions on grammar, punctuation and spelling. 

The college encourages students to thoroughly review these areas prior to taking the LST. An online study guide is available on the college’s website. Students are also encouraged to review a grammar and composition textbook (several are recommended on the college’s Web site) as well as the Student Academic Integrity Code. 

The LST may be attempted three times. If a student fails the third time, the student will be required to enroll in JMC 0123 (Fundamentals of Writing for the Media), a course that will not apply toward the degree. 

The AIT consist of 20 questions that are taken directly from information in the Academic Misconduct Code.

ADVISING

With the exception of Intersession, advising is mandatory prior to each academic term for all students in the Gaylord College. Advising for the summer session and the fall semester begins in February; advising for the spring semester begins in September. Students are advised by professional academic counselors in the Student Services Center. Students may also meet with faculty members to discuss careers, internships, and professional issues. Notices about advising will be posted in the Gaylord Extra. 

Students are strongly encouraged to maintain current local addresses and e-mail addresses with the university, as important advising and graduation information is distributed each academic term in the Gaylord Extra.

TRANSFER STUDENTS

The Gaylord College of Journalism and Mass Communication welcomes transfer students from other colleges or universities. The Office of Admissions determines which credits will be accepted from a transferring institution. The application of those credits toward a BA in Journalism and Mass Communication will be determined by an academic counselor in the Student Services Center. Transfer students must meet with an academic counselor prior to their first enrollment at the University. Transfer work is counted as lower-division or upper-division depending on the level at which it was offered at the institution where it was earned. Two-year college work is acceptable only as lower-division credit. 

Students may transfer in a maximum of 12 hours of journalism and mass communication coursework prior to full admission to the Gaylord College. Once fully admitted to the college, students may petition the faculty to have an additional three (3) hours from an outside ACEJMC institution applied to their University of Oklahoma degree. A maximum of 15 credit hours of JMC transfer coursework may be applied to a degree. 

Undergraduate Degree Requirements

A Bachelor of Arts in Journalism requires the successful completion of 124 semester credit hours. At least 48 of the 124 hours must be completed at the upper division level (courses numbered 3000 or above). Courses that begin with 0 (e.g., JMC 0123) will not apply toward the degree. 

Journalism and mass communication majors must maintain a 2.50 retention GPA; a 2.50 OU GPA; a 2.50 GPA in all major work; and a 2.50 on the last 60 hours toward the degree. 

Degree requirement checksheets, which list all degree program requirements, are available in the Student Services Center and on the college’s website under Undergraduate Degree Programs.   

Students who plan to earn a BA in Journalism in four years should plan to complete at least 33 credit hours per academic year. Students should also be aware of important academic deadlines, which are listed on the university’s Academic Calendars website.

The Student Services Center assists students in determining the number of hours remaining to complete the degree; however, the responsibility for meeting graduation requirements lies with the student

A BA in Journalism is made up of the following components: 

  • University-Wide General Education requirements; 
  • Additional General Education requirements specific to the College of Journalism and Mass Communication; 
  • Requirements in the major; 
  • Requirements in the major support area (advertising majors only); and 
  • Electives. 

University-Wide General Education 

Courses used to fulfill these requirements must be chosen from the University-Wide General Education Approved Course List. See the OU Admission’s website. 

Core Area I: Symbolic and Oral Communication (9-19 hours, 3-5 courses) 

  • English Composition (six hours, two courses), 
  • Foreign Language (two courses in the same language, 0-10 hours). Satisfied by two years of high school foreign language with grades of C or better, or by demonstrating proficiency in the language through the Department of Modern Language, Literatures and Linguistics’ Foreign Language Placement Test. Please note that the Gaylord College of Journalism has an additional foreign language requirement (below), 
  • Mathematics (three hours, one course). 

Core Area II: Natural Science (seven hours, two courses) 

  • At least two courses with three or more credit hours each, totaling a minimum of seven credit hours. The courses must be from different disciplines and at least one course must include a laboratory component, denoted by L. 

Core Area III: Social Science (six hours, two courses) 

  • U.S. Government (P SC 1113) and one additional course chosen from the approved general education list. 

Core Area IV: Humanities (12 hours, four courses) 

  • Understanding Artistic Forms (three hours, one course) 
  • Western Civilization and Culture (six hours, two courses), to include HIST 1483 or HIST 1493 (pre- or post-Civil War American History) and one additional western civilization course from the approved general education list, 
  • Non-Western Civilization (three hours, one course) 

Core Area V: Senior Capstone Experience (three hours, one course). This requirement will be satisfied by a required course in the major. 

Additional Gaylord College of Journalism and Mass Communication Requirements 

Courses used to fulfill these requirements must come from the University-Wide General Education Approved Course List

Foreign Language (0-3 hours). Minimum requirement is one three-hour course at the intermediate level (courses numbered 2000 or above), or demonstrated competency at that level. 

Western Civilization (six upper-division hours, two courses at the 3000+level). These courses must be outside the major and are in addition to the University’s Western Civilization and Culture requirements listed above. 

Major Requirements

Advertising (36 hours) 

A major in Advertising is ideal for the student interested in artistic expression, persuasive messaging, and strategic planning and research. Our graduates pursue careers as brand managers, media planners, account executives in advertising agencies, in marketing firms, and in-house corporate communications. The critical thinking, analysis and research skills also prepares students for postgraduate studies.  

Advertising majors must complete a minimum of 36 hours of journalism and mass communication, to include JMC 1013, 2033, 3303, 3333, 3353, 3363, 4333, 4343 (Senior Capstone), and 4813, plus 9 hours of upper-division journalism electives. Students are limited to a maximum of 50 hours of JMC major work. 

In addition to major requirements, advertising students must also complete major support requirements, to include two courses in economics, and two courses in marketing (including MKT 3013). Courses used to satisfy major support requirements must be completed in addition to those courses taken to satisfy general education requirements. 

All Gaylord College students pursuing a baccalaureate major are also required to complete an academic minor of their choice in accordance with JMC policies.

Creative Media Production (43 hours) 

A major in Creative Media Production is ideal for the student interested in using sight, sound, motion, and words to tell informative, persuasive or entertaining stories and who wants to pursue careers in media industries such as film, corporate production, radio or television. The critical thinking, analysis, and research skills also prepares students for postgraduate studies.  

Broadcasting and Electronic Media majors must complete a minimum of 43 (maximum of 50) hours in journalism and mass communication. Required courses include JMC 1013, 2033, 2623, 2644, 2683, 3011, 3613, 4653 (Senior Capstone), 4813, 9-10 hours of a Creative Media Production track, and 6 additional upper-division mass communication electives. 

All Gaylord College students pursuing a baccalaureate major are also required to complete an academic minor of their choice in accordance with JMC policies.

Journalism (46 hours) 

A major in journalism is ideal for the student interested in writing, public affairs or current events, or digital storytelling and multimedia production. Journalism majors pursue careers as reporters, news anchors, broadcast journalists or copy writers and editors. The critical thinking, analysis and research skills also prepares students for postgraduate studies. 

Journalism majors must complete 46 hours of journalism and mass communication. Specific requirements include the college core courses, major core courses, skills streams courses and additional elective coursework. All majors also take a senior capstone course that focuses on ethics and the role of journalism in a democracy.

All Gaylord College students pursuing a baccalaureate major are also required to complete an academic minor of their choice in accordance with JMC policies.

Professional Writing (30 hours) 

The Professional Writing option has a 65-year history of helping its majors develop the skills needed to succeed in the publishing industry. Those skills, which include the ability to communicate clearly, think logically, manage large-scale projects, and craft a compelling narrative, are critical to virtually all careers. They also prepare students for graduate work in writing-intensive fields that include creative writing, English, journalism, and the law.

Professional Writing majors must complete a minimum of 42 hours of journalism and mass communication courses. Specific requirements include: JMC 1013, 2033, 3022, 3504, 4514, 4524, 4563, 4573, 4603 (Senior Capstone), 4813, and 9 hours of upper-division journalism electives.

All Gaylord College students pursuing a baccalaureate major are also required to complete an academic minor of their choice in accordance with JMC policies.

Public Relations (36 hours) 

A major in public relations is ideal for the student interested in problem solving, event planning, and strategic planning and research. Our graduates pursue careers as public information officers, account executives in public relations agencies, community relations, and in-house corporate communications. The critical thinking, analysis and research skills gained with a public relations education also prepares students for postgraduate studies. 

Public Relations majors must complete a minimum of 36 (maximum of 50) hours in journalism and mass communication. Specific requirements include: JMC 1013, 2033, 3413, 3423, 3433, 4403 (Senior Capstone), 4453, 4813, a public relations-related elective, and 9 additional hours of journalism electives.

All Gaylord College students pursuing a baccalaureate major are also required to complete an academic minor of their choice in accordance with JMC policies.

Free Electives

(29-44 hours, depending on choice of major and foreign language) 

The number of elective hours will vary, depending on choice of major, choice of foreign language, and choice of natural sciences in general education. Students entering their junior year should schedule a degree check in the Student Services Center to determine their remaining hours and a prospective graduation date. The Student Services Center certifies the completion of graduation requirements.

Graduation Rules and Regulations 

  • A minimum 2.50 combined retention grade point average in the major, overall, and on the last 60 hours is required to earn a Bachelor of Arts in Journalism degree. 
  • A grade of C or better is required in each major course, resident or transfer. 
  • Students fully admitted to the college may petition the faculty to have an additional three (3) credit hours from an outside ACEJMC institution applied to their University of Oklahoma degree. A maximum of 15 credit hours of JMC transfer coursework may be applied to a degree. 
  • The Senior Capstone course must be taken in residence at OU. 
  • Students must file an official application for graduation during their first two weeks of the final term of enrollment. 

Credit Hour Regulations 

  • At least 124 semester credit hours applicable towards a Bachelor of Arts in Journalism degree must be earned. Not all hours acceptable by the University are acceptable towards a BA in Journalism. 
  • At least 60 semester credit hours must be earned at accredited senior (four-year) institutions. 
  • At least 48 semester credit hours must be earned at the upper-division level (courses numbered 3000 or above). 
  • At least 30 semester credit hours must be earned in the major, including at least 21 at the upper-division level. 
  • A minimum of 15 of the last 30 hours must be earned in residence at the University of Oklahoma. OU correspondence courses and transfer courses are non-resident credit. 
  • No more than 50 hours of JMC coursework may be applied to a Bachelor of Arts in Journalism degree. If a student pursues a minor in Film and Video Studies, any JMC courses which are applied toward this minor are also included in the maximum number of JMC credit hours allowed. 
  • No more than 16 semester credit hours earned under the Pass/No Pass option will apply toward the degree. P/NP credit may not be used to satisfy general education, college, major, major support, or minor requirements. Transfer credit graded P/NP is counted as part of the 16 semester credit hours earned. 
  • No more than 16 semester credit hours earned in all basic skills courses, including PE activity courses; military courses including Aerospace, Naval Science and Military Science courses; and military in-service experience will apply toward a BA in Journalism and Mass Communication. No more than four of the 16 hours may be in PE activity courses. Two credit hours of basic military training may be counted toward the degree when the posting of the credits by the Office of Admissions is in the form of four one-hour courses as follows: Personal Physical Conditioning, First Aid, Outdoor Skills Practicum and Marksmanship. 
  • No more than 12 semester credit hours earned in all individual study courses, e.g., Independent Study, but excluding Honors Reading and Research, will be counted as part of the minimum 130 semester credit hours required for graduation.
  • No more than 31 semester credit hours earned by a combination of credit by exam (e.g., CLEP or Advanced Standing Exam) and correspondence courses will apply toward the degree. JMC majors may take general education and elective courses by correspondence, but are not permitted to take journalism and mass communication work by correspondence. 

Ten-Year Limitation Rules 

JMC credit which is more than 10 years old may not be applied toward a Bachelor of Arts in Journalism degree unless approval is obtained from the college’s Appeals Board. A student in the Gaylord College may elect to follow the degree program requirements that were in place at the time of the student’s first enrollment in the Oklahoma State System for Higher Education (excluding high school concurrent enrollment), or exercise the option to update to the most current degree program requirements. Those who elect to follow requirements in place at the time of their first enrollment must complete all degree requirements within a maximum of 10 calendar years from the date of that enrollment. If the work for the degree covers a period longer than 10 years, the student must update to the most current degree program requirements.   

Independent Projects 

Students who qualify may earn elective journalism and mass communication credit for special projects. Enrollment requires the permission of a supervising faculty member. Generally, permission is given only when the proposed study program does not duplicate material or experiences available in regular offerings of the school.

Interdisciplinary Program in Film and Video Studies 

In keeping with the school’s participation in and commitment to the interdisciplinary program in Film and Video Studies the Gaylord College allows FVS students to enroll in a number of JMC courses. 
In order to receive permission to enroll in a JMC course, the FVS student must present an advisement form signed by an FVS adviser. 

Film and Video Studies students may complete a maximum of 15 JMC credit hours. Journalism and Mass Communication majors, completing a minor in Film and Video Studies, will be allowed a combined maximum of 45 hours in JMC to count toward the Bachelor of Arts in Journalism degree. 

MINORS

Minor in Creative Media Production

The Minor in Creative Media Production allows majors outside of Journalism and Mass Communication to pursue creative media production courses skill set and knowledge. A total of 20 hours is required, including 10 hours at the upper-division level. Requirements are: JMC 1013, 2623, 2644, 3613, 3011, and 6 hours of JMC electives.

Professional Writing Minor

The Professional Writing Minor allows majors outside of Journalism and Mass Communication to pursue professional writing course skill set and knowledge. A total of 15 hours at the upper-division level is required, consisting of JMC 3011, 3504, 4524, and 6 hours of JMC electives.

 

graduate study

Graduate Study


Master of Arts Degree 

Areas of Specialization 

Journalism; Broadcast and Electronic Media; Mass Communication Management; Journalism; Strategic Communication (advertising and public relations).

Admission Requirements 

Students seeking admission to the college’s master’s programs, which lead to the Master of Arts and Master of Professional Writing degrees, must meet all requirements for admission to the University’s Graduate College. Please see the Graduate College for specific information. 

To be admitted in full standing, a student must have a minimum undergraduate grade point average of 3.20 on the 4.0 scale on the last 60 hours of coursework completed. Students may be admitted conditionally with a 3.0 grade point average in the last 60 hours of undergraduate coursework. 

For full admission to the M.A., a student must also have successfully completed courses in media writing, mass communication history or law, an upper-division journalism and mass communication elective, and a course in statistics. Admission to the graduate program is conditional until the aforementioned requirements are complete. 

Professional writing applicants without sufficient background may be required to take courses on short story writing, writing for the entertainment media, or both as part of conditional admission. 

Students with a grade point average below 3.0 in the last 60 hours, while not eligible for admission into the journalism and mass communication master’s programs, may seek admission to the university as Special Students. By permission, upon completion of a minimum of 12 hours of 3000-4000-level coursework with a grade point average of 3.25 or better, they could be considered for admission into the Gaylord College of Journalism and Mass Communication. 

The Graduate Record Exam (GRE) is required of all applicants. Verbal and analytical writing scores are weighted most heavily. International students must show evidence of a minimum score of 550 (213 computer-based) on the TOEFL examination. 

As part of the application process, the student must provide the following materials directly to the Graduate Adviser, Gaylord College of Journalism and Mass Communication, the University of Oklahoma, 395 W. Lindsey St., Norman, OK 73019-2051: 

  • A 1,000-word letter of intent outlining the applicant’s personal professional and academic goals, reasons for pursuing a master’s degree to achieve those goals, and reason for wishing to pursue that degree at the University of Oklahoma; 
  • Two letters of recommendation from current or former professors, employers or colleagues; and 
  • A one- or two-page resume. 

MPW applicants must also submit a writing sample of at least 50 consecutive pages of fiction or creative nonfiction. The writing sample will be evaluated by Professional Writing faculty and will weigh heavily in admission decisions and in evaluating the need for deficiency coursework. 

These materials must be received before a decision will be made on the applicant’s request for admission. 

While students may be admitted and begin coursework throughout the year, the master’s curriculum in journalism and mass communication is designed as a fall-start program. Further details are available at ou.edu/gaylord. 

Thesis Option (32 credit hours)

  • Core courses (13 credit hours): JMC 5073, 5083, 5093, 5091, 5113 or 5133; 
  • Nine credit hours of graduate electives in journalism and mass communication; 
  • Six credit hours of graduate work in areas other than journalism and mass communication; and 
  • JMC 5980 (four hours). 

Non-Thesis Option (33 hours)

  • Core courses (12 hours): JMC 5063, 5073, 5093, 5001 (three one-hour courses); 
  • 12 credit hours of graduate electives in journalism and mass communication; and 
  • nine credit hours of graduate work in an area other than journalism and mass communication. 

Professional Project Option (33 hours):

  • Core courses (13 credit hours): JMC 5063, 5073, 5093, 5001(three, one-hour courses), 5091; 
  • ten credit hours of graduate electives in journalism and mass communication; 
  • six credit hours of graduate work in areas other than journalism and mass communication; and 
  • JMC 5880 (four hours). 

All students must earn an overall 3.00 grade point average. Work must be completed within a five-year period. 

G4000-LEVEL COURSES 

A maximum of 12 credit hours of G4000-level courses will count toward the master’s degree. No more than nine of these hours may be in journalism and mass communication.

TRANSFER CREDIT 

A maximum of eight credit hours of graduate work may be transferred from other universities if such work meets the college’s requirements. No transfer credit will be accepted toward meeting core requirements. 

 

Master of Professional Writing Degree 

The MPW degree requires a minimum of 32 credit hours, excluding any undergraduate deficiency coursework. 

Required Courses (12 credit hours): JMC 5514, 5734, 5594 

Core Courses (3 credit hours)one course selected from JMC 5063, 5073, 5083 or 5093

Professional Writing Electives (12-18 credit hours):

Nine to twelve credit hours of graduate electives in Professional Writing

Three to six credit hours of graduate electives in outside supporting areas

JMC 5880 - Graduate Project (2-4 hours): 

 

Graduate Certificate in Media Management

the Media Management Graduate Certificate requires a total of 13 credit hours:  9 credit hours of Journalism and Mass Communication courses (in the Gaylord College) and 4 credit hours of courses in the Price College of Business.

Graduate Certificate in Strategic Planning

The Strategic Planning Graduate Certificate requires 12 hours: 9 credit hours in JMC (and includes courses such as strategic planning and strategic communication cases) and 3 credit hours in Anthropology (to master qualitative ethnographic marketing research techniques).

 

Accelerated Bachelor of Arts in Journalism/Master of arts

The accelerated Bachelor of Arts/Master of Arts provides high-achieving Gaylord undergraduate students an accelerated MA option. The program is a sequential accelerated program which awards the BA when it is completed. Students are then moved to graduate status. The accelerated program is offered with Advertising, Creative Media Production, Journalism, and Public Relations undergraduate options. A total of 147-148 hours is required. The accelerated options maintain the same requirements as the BA and MA. Students take up to 9 hours of shared BA/MA elective credits. See Journalism & Mass Communication Checksheets for specific requirements.

Doctor of Philosophy 

The Ph.D. program in the Gaylord College allows students to examine more deeply the theories that underlie mass communication and to critique mass communication practices. The program also allows students to pursue advanced study in the Gaylord College and to prepare for university-level research and teaching across a variety of areas.   

Admission Requirements 

The following requirements must be met before a student will be admitted to the doctoral program in the Gaylord College of Journalism and Mass Communication: 

  • 3.50 in previous graduate work 
  • Strong Graduate Record Exam (GRE) scores 
  • Three letters of recommendation 
  • A one to two-page resume 
  • A minimum 1,000-word essay detailing reasons for pursuing the Ph.D., to include the intended future application 
  • A minimum TOEFL score of 550 (213 computer-based) 

A minimum of three years of professional experience in a mass communication field is preferred. 

Excellent candidates who do not meet admission requirements will be given careful consideration. 

Retention and graduation standards reflect OU Graduate College policies. 

In addition to taking coursework aimed at fostering research, students must prepare an original research paper for presentation in an annual mini-conference each year until admitted to candidacy.

AREAS OF CONCENTRATION 

The program offers three areas of concentration: 

News and Information 

Emphasizes performance, critical analysis, effects, representations and the community-building potential of news and information media. Faculty expertise: organizational management; media ethics and normative theory, media law, race and gender, media credibility, and international/intercultural/ethnic media. 

Strategic Communication 

Emphasizes a broad spectrum of theoretical and practice-oriented research topics and problems in public relations and advertising. Faculty expertise: rhetorical analysis; race and gender, international public relations, law, new media advertising, crisis communication, organizational behavior, and message strategy and tactics. 

Media Arts 

Emphasizes performance, critical analysis, effects, representations and the community-building potential of entertainment and experimental media including visual digital and video; audio; multimedia, and long-form print media. Faculty expertise: creative, writing, script writing, documentary film, multimedia, video, and digital production. 

Areas of Emphasis Within Concentrations 

Doctoral students will be encouraged to design a flexible, interdisciplinary program targeting an area of emphasis within these concentrations. Some examples are: history; media management and economics; media ethics; visual communication, international communication, and communication theory and methodology. Students will be guided in making these choices through consultation with their committees and by examining topic areas as defined in leading professional organizations such as the Association for Education in Journalism and Mass Communication, and the International Communication Association. These choices will allow students to tailor courses to their interests and plan dissertation topics accordingly. 

Ph.D. Curriculum 

The doctor of philosophy in journalism and mass communication requires a minimum of 90 credit hours, with varying amounts of master’s and doctoral transfer credits to be determined by the Gaylord College Graduate Committee, Graduate Director and Graduate College.

Core Classes (37 minimum hours): 

  • JMC 5093 or a graduate-level methods course from another college at the university, or a methods course from another institution. 
  • JMC 5073 or three hours of graduate-level elective (if course was taken at M.A. level). 
  • JMC 6133 or three hours of 6000-level electives as approved by the student’s advisory committee (if JMC 5133 was taken at M.A. level).
  • JMC 6113 or three hours of 6000-level electives as approved by the student’s advisory committee (if JMC 5113 was taken at M.A. level). 
  • JMC 6083 or three hours of 6000-level electives as approved by the student’s advisory committee (if 5083 was taken at the M.A. level). 
  • JMC 6183
  • JMC 6091, minimum of four semesters required 
  • An additional three-hour research methods course and/or a graduate-level statistics course from outside the Gaylord College. 
  • JMC 6980, minimum of 12 credit hours 

Concentration and Emphasis (minimum 24 hours):

  • 9 hours minimum – Courses in concentration - Students will choose one of the following areas and take Advanced Topics in that area at least three times for a total of 9 hours. With approval of their advisory committees, students may divide the 9 hours among more than one of the Advanced Topics areas: JMC 6153, 6163, 6173, or 15 hours minimum in secondary area of emphasis outside JMC.

Other requirements:

The student’s emphasis will be defined in the plan of study and will likely include courses from two or more departments.

Numerous possibilities for interdisciplinary study exist in the university. Given the breadth of intellectual grounding in mass communication study, possible departments are many, including Anthropology, Communication, History, Political Science, Philosophy, Sociology, Human Relations, Marketing, and Management. The secondary-emphasis requirement will enable students to take maximum advantage of these opportunities.

Total from above requirements: 61 hours (minimum)

Remaining hours to bring degree total to 90 will come from a combination of additional electives taken during the student’s doctoral study at OU, transfer credit, or both.